Business Secrets

Many businesses think that with a strong product/service is enough for them to retain customers naturally without implementing other activities, then you are really mistaken. The harsh truth is that sooner or later, customers will leave your business for a competitor if no other action is taken. If you "stop communicating" with customers, they will feel that you no longer care about them.

Customer retention strategies can be implemented at any stage of the procurement activity and are implemented in a variety of ways.

1.Professional Customer Care Service
Having professional customer service is one of the most important customer retention arts. Customer service has a direct impact on the customers’ decisions to return to the brand or not.
Professional customer service means the business has created a more personal connection with each customer. “Don't leave the customer alone” because you cannot be sure that you had make a good impression on the customer at the first association or not. Enhance loyalty from customers by sharing the things they care about, interacting with customers at a reasonable frequency.
Some customer service strategies that show professionalism that businesses can apply:
• Dedicated to customer satisfaction
• Respond to customers immediately when there is a problem that needs support
• Proactively accept responsibility, no blaming
• Make sure to deliver what you promised
• Offer a good return policy
• Ensure consistency in operations
With quality customer service will build a loyal number of returning customers. That is one of the strategies to maintain customer relationships that businesses need to apply.

2. Personalization to boost customer needs
Leveraging is a great prolonged customer relationship strategy to ensure your business retains customers for as long as possible. Come up with a personalized strategy to drive customer demand. They will feel extremely impressed when they feel like they are "special".
From the customer's transaction history, businesses can easily classify customers, identify the audience, personality, customer portrait, habits and needs so that we can offer them more suitable approach, tailored to each customer. By identifying customers as soon as they enter the store, learn about the customer's shopping history to recommend the right products, right for their needs and shopping habits.
With this approach, businesses can fully manage the procurement activity of their members, recognize signs of customer abandonment based on purchase rates to optimize customer experience.

3. Offer promotions for return
When customers leave your store they will encounter many temptations from the outside and there is no guarantee that they will return. Offering promotions for their return will help customers feel that you're waiting for them to return and provide more value to them on that return. You can do that by giving a discount voucher on their next purchase. This will prompt customer return behavior.

4. Seize the opportunity from bad review/complaints
It is a fact that when customers are not satisfied with a product/service, they often do not speak up and quietly leave that brand. In the case of receiving complaints, bad reviews from customers without taking action to solve it, the business will lose its own customers. Make sure their complaints and reviews are proactively heard and resolved to make the possitive changes.
Listening to customer complaints is a great customer retention strategy. Businesses through that problem solve and let customers know that they are really working to improve the problem. It's an art of retaining your own customers.

5. Survey, poll from customers
Many businesses often forget and do not realize the value of customer surveys and opinions. This is an activity that should be used regularly, implemented before and after the customer completes the product or service purchase cycle. From there, businesses will know what problems have their products/services solved for customers, therefore they will have an in-depth look at customers' feelings and desires about the product/service the business is providing. This is one of the effective customer retent ion strategies that businesses cannot ignore.

6. Product promotion campain
Product promotion activities are usually marketing campains that are carried out continuously or periodically, from which businesses will demonstrate a solid customer retention strategy. Some popular product promotion campains such as: Cashback for complete order, discount/promotion campains, reward points campain, buy - gift campain, lucky draw campain,….
Experiment with different activities to see which form of promotion works best for your business to retain and increase customer loyalty.
If new customers are a sign of business growth, then retaining old customers is an opportunity for businesses to increase profits in the long term. Businesses can build customer care strategies with the support of customer care management software. Contact us now via hotline 19003009 or website https://torog.vn/ to start using our sevices.